Privacy Policy

Last Updated: August 19, 2026

Super Auto Plus (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.superautoplus.com, interact with our forms, or communicate with us. By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide Directly

• Contact Information: Name, email address, phone number, and mailing address.
• Vehicle Inquiry Information: Your preferences regarding vehicles, trade-in details, and specific vehicles you inquire about.
• Financial Information: Information submitted through credit application forms (processed by our third-party partner, DealerCenter) for financing pre-approval or credit applications.
• Communication Records: Messages, inquiries, and correspondence you send us via website forms, email, phone, or text message.
• Appointment Information: Details submitted when booking test drives or appointments.

Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, referring URLs, browser type, device type, and operating system.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and support advertising campaigns. This may include Meta (Facebook) Pixel for conversion tracking and ad optimization.
• IP Address: Your approximate geographic location based on your IP address.

2. How We Use Your Information

• Respond to Inquiries: To answer your questions about vehicles, financing, trade-ins, and services.
• Process Applications: To facilitate financing applications through our lending partners.
• Schedule Appointments: To confirm and manage test drive bookings and other appointments.
• Communicate with You: To send appointment reminders, respond to inquiries, and provide requested information via email, phone, or text message.
• Marketing (with Consent): To send promotional offers, inventory updates, and dealership news to individuals who have opted in.
• Improve Our Services: To analyze website usage, optimize our website, and improve the customer experience.
• Advertising: To support retargeting and lookalike audience advertising campaigns through Meta (Facebook) Pixel.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. SMS / Text Messaging Privacy

When you provide your mobile phone number and consent to receive text messages from Super Auto Plus, the following applies:

• We collect your mobile phone number solely for the purpose of sending you the text messages you have requested or consented to receive.
• We will NOT share, sell, rent, or disclose your mobile phone number, SMS/MMS opt-in consent, or any data collected through our text messaging programs with any third parties or affiliates for their marketing or promotional purposes.
• Your mobile information is used exclusively by Super Auto Plus to fulfill the communications you have requested, including appointment reminders, inquiry responses, and promotional messages (if opted in).
• You may opt out at any time by replying STOP to any message. Reply HELP for assistance.
• Message and data rates may apply. Message frequency varies.
• Consent to receive text messages is not a condition of purchasing any vehicle or service.

4. How We Share Your Information

• Lending Partners: If you submit a financing or credit application, your information will be shared with our third-party lending partners solely for the purpose of evaluating and processing your application.
• Service Providers: We may share your information with trusted service providers who assist us in operating our website, processing data, or conducting our business (e.g., website hosting, CRM platforms, analytics services). These providers are contractually required to protect your information.
• Advertising Partners: Anonymized or aggregated data (not your name, phone number, or personal identifiers) may be shared with advertising platforms such as Meta (Facebook) for campaign analytics and ad targeting.
• Legal Obligations: We may disclose your information if required by law, legal process, or governmental request, or to protect the rights, property, or safety of Super Auto Plus, our customers, or others.

We do NOT sell your personal information to any third party.

5. Data Collection and Consent

We collect personal information only when you voluntarily provide it, such as when you:

• Submit a contact form on our website
• Submit a financing or credit application
• Book a test drive or appointment
• Opt in to receive text messages by providing your phone number and checking the consent checkbox on our forms
• Call or email us directly

All forms that collect phone numbers for SMS purposes include a clear, unchecked consent checkbox with disclosure language indicating that you consent to receive text messages, the types of messages you may receive, that message and data rates may apply, how to opt out (reply STOP) and get help (reply HELP), and that consent is not required for purchase.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Support Meta (Facebook) Pixel tracking for ad conversion and retargeting

You can manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain features on our website.

Meta (Facebook) Pixel: Our website uses Meta Pixel to measure the effectiveness of our advertising, understand visitor actions on our website, and deliver relevant ads to you on Meta platforms. You can learn more about Meta’s data practices at Meta Privacy Policy.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails or text messages at any time.
• Opt-Out of SMS: Reply STOP to any text message to immediately cease receiving future messages.

To exercise any of these rights, please contact us using the information provided below.

10. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have collected information from a minor under 18, we will take steps to delete that information promptly.

11. Third-Party Links

Our website may contain links to third-party websites, services, or applications (such as credit application portals, booking systems, or social media platforms). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Super Auto Plus
7303 Alameda Ave, El Paso, TX 79915
Phone: (915) 881-1323
Email: superautosplus@hotmail.com
Website: www.superautoplus.com